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I recently discovered that more and more businesses are focusing on combining the digital and physical world in their marketing schemes. For example, many restaurants are now implementing iPads at tables for customers to order and pay with. This eliminates the need for interaction with a waiter and also decreases the time it takes to order, receive, and pay for your food. Restaurants that do this have the ability to cater to more customers which makes them more money. I consider this to be an extremely beneficial move, especially if they are utilizing Search Engine Optimization (SEO) on their websites to reach out to even MORE customers since they can handle that increase more efficiently than if they had not integrated digital and physical interaction in their business.
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