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Your website may have a lot of hits, but are users going through it and getting the most from what you have to offer for them? Whatever your reason for creating your website, whether it be for providing information or selling a product, users need to be attracted to what you’re showing them the moment they enter your site which is a huge part of internet marketing. A good way to analyze the success of your website is to use Google Analytics. It shows you the bounce rate of your site which is the amount of people that visit your site then leave with out visiting another page. It also shows the session duration, which is the time each user spends between each page of your website. If your website is just one page, it will most likely have a high session rate and bounce rate. To see better numbers in these analytics, you should make your website more user friendly along with adding search engine optimization to get more people visiting your website.
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